usability

Writing for the web is very different from writing for print. Key reasons for this are:

• Users scan web pages rather than reading every word.
• Users typically won’t give a web page their full attention. For example, they may also be listening to music and using instant messaging.
• Web pages are interactive.

The six elementary rules

George Orwell’s rules (“Politics and the English Language”, 1946) are just as relevant today for the web.

1. Never use a metaphor, simile or other...